Set amidst the serene landscape of Hòa Bình Lake, Lakeside is envisioned as a refined retreat where nature, wellness, and elevated living converge.
Our team was entrusted with creating the brand identity concept for this unique development – from visual storytelling to design moodboards and strategic positioning.
Drawing inspiration from the lake’s stillness and surrounding topography, we crafted a concept that conveys balance, purity, and emotional connection.
The branding direction combines elegant typography, organic textures, and a calming color palette – laying the foundation for a memorable and differentiated destination brand.