At the heart of the Lakeside project lies the concept “Touching Tranquility” – a creative vision inspired by the gentle rhythm of water and the peaceful soul of Hòa Bình Lake.
This concept captures the essence of returning to stillness, where every element of design, architecture, and branding reflects a deep connection with nature and inner calm.
We envisioned Lakeside not just as a place to stay, but a sanctuary to pause, breathe, and reconnect.
Through fluid forms, muted palettes, and poetic language, the identity invites visitors to dock at their own harbor of serenity — where life flows slowly, meaningfully, and beautifully.