As a vital component of Vietcombank’s mission to strengthen connections and deliver valuable insights to its clientele, the “Dear Vietnam” magazine project serves as a crucial bridge. I am incredibly proud to have directly led the Lead Design efforts for this prestigious publication.

My responsibility within the “Dear Vietnam” project extended beyond merely creating visually appealing pages; it was about meticulously crafting a consistent, professional visual experience that accurately reflects the esteemed identity of one of Vietnam’s leading banks. I collaborated closely with Vietcombank’s editorial and marketing teams to transform financial and cultural narratives, along with key brand messages, into a vibrant, accessible, and inspiring visual layout.

Every detail, from selecting appropriate fonts and color palettes, to refining image treatments and designing intricate graphical elements like infographics and charts, was meticulously handled by me. The overarching goal was to ensure that “Dear Vietnam” not only provided useful information but also stood as a work of art – an exquisite publication that readers would wish to keep and explore further.

This project stands as a testament to my capabilities in managing large-scale design initiatives, adhering strictly to client brand guidelines, while simultaneously infusing creativity and distinctiveness. I am confident that “Dear Vietnam” has successfully contributed to enhancing Vietcombank’s brand value and perception among the public.