Designed for “Winter by Mey”, a seasonal celebration hosted by Tân Á Đại Thành, the visual concept brings to life a refined winter wonderland experience within the world of Mey-branded properties.
Blending elegant Nordic-inspired design with warm holiday spirit, the creative direction features a harmonious palette of frosty whites, deep greens, and gold accents — evoking both the tranquility of winter and the sophistication of the Mey brand.
Visuals include stylized snow motifs, shimmering lights, curated typography, and lifestyle imagery that connects nature, community, and elevated living.
The concept creates not only a festive ambiance, but also a seamless emotional bridge between the brand and its audience during the year’s most magical season.